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| Search Engine Optimization |
| The
word SEO is an acronym for Search Engine Optimization. Search Engine
Optimization (SEO) is the process of improving the volume and quality of
traffic to a web site from search engines via "natural" ("organic" or
"algorithmic") search results. Usually, the earlier a site is presented
in the search results, or the higher it "ranks", the more searchers will
visit that site. SEO can also target different kinds of search,
including image search, local search, and industry-specific vertical
search engines. SEO involves having web pages are clean, clear, and
error free. SEO also means providing fresh content on each page, with
reasonable file size and download time. Online search is the most widely
used method of attracting qualified visitors to your Web site. It is a
process of optimizing a website in order to gain top positions on search
engines for various keywords, and drive more traffic to the site. |
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| Iris
Websoft, Search Engine Optimization solutions are committed to creating
functional business enhancing Web sites that not only deliver your
message but also achieve high visibility on the World Wide Webs leading
search engines. |
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| How is SEO Different From SEM? |
| Search
Engine Marketing (SEM) involves any method of marketing through one or
more search engines (such as Google or Yahoo). The three most common
methods of SEM are Search Engine Optimization (SEO), Link Development, and Pay-Per-Click
Advertising (PPC). PPC involves bidding with other businesses for ad
placement typically in the "Sponsored Results" area of the search
results page. |
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| SEO
beats PPC in organic search queries because many users ignore the
"Sponsored Results". However, SEO loses to PPC when Google AdSense
subscribers install Google's "Content for Search" code on their
websites. In other words, sponsored search results appear on several
thousand independent websites outside of the Google web sphere. |
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| The
process includes: selecting relevant and optimal keywords analysis,
Competitive Analysis, rewriting your website's content using those
keywords, building links with other sites, Code Implementation and
Webpage Directory Submission. We also constantly monitor your site, and
update keywords, to highest possible ranking. |
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| Iris
Websoft may offer SEO as a stand-alone service or as a part of a broader
marketing campaign. Because effective SEO may require changes to the
HTML source code of a site, SEO tactics may be incorporated into web
site development and design. The term "search engine friendly" may be
used to describe web site designs, menus, content management systems
and shopping carts that are easy to optimize. |
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